Meet Yun Lu — AAJA-NY’s Spring Intern Stipend Winner

Emily Tan June 18, 2014 0

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Being one of the nation’s epicenters of media, New York has always had a constant flow of new journalistic talent. And as one of the AAJA’s largest chapters, AAJA-NY wanted to help support the new generation of journalists on their future career moves. So each season the chapter offers one student a $1500 stipend to assist him or her while gaining professional experience in the Big Apple.

Yun (Yolanda) Lu is this year’s spring internship stipend recipient. Originally from Beijing, Lu is a business and economic reporting Master’s student at the Arthur L. Carter Journalism Institute in New York University. While studying at NYU, Lu took on an internship at the CNN Money Unit in the spring. She’s currently an online editorial internat at Inc. Magazine and freelances at VentureBeat.com. We caught up with Lu to learn more about what inspired her to enter journalism, her thoughts on the current state of the industry and what she hopes to do in the future.

Why journalism?
Journalism is a noble profession that can change people’s lives for the better. I believe people in every country should have the right to make well-informed decisions based on the news we provide. Personally I like to meet new people and to learn new ideas, so journalism is a perfect profession that makes me feel both comfortable and meaningful.

First steps into reporting:
For my first year in college, I was a computer science major and won National Scholarship (No.1 in class) for that year. However, I found coding itself was not really my interest. I like to write, like to meet new people, and like the idea that journalism can have such influence on people’s lives. So I transferred to the School of Journalism at Fudan University in Shanghai, and completed several internships while studying there.

On the journalism crisis:
For the past few years, traditional media organizations have been struggling to find a feasible business model to sustain high quality journalism. The rise of digital media and tech startups has certainly disrupted the media industry to some extent. I believe finding a sustainable business model is a big challenge for the whole publishing industry and I’m confident that good journalism will continue to thrive as long as we keep experimenting new ideas.

Favorite Class at NYU:
Investigative reporting

Favorite NYC spot:
Bryant Park

How stipend helped:
It has helped me a lot in financing my master’s degree in business journalism at NYU.
I will also use the generous scholarship to train myself to learn more about data visualization and computer graphics, which are essential for me to achieve my goal as a multimedia business journalist.

Dream job:
To work as a multimedia journalist covering topics such as business, technology, and especially my country China. I don’t have a strong preference for organizations but I hope I can work for one where I’ll never get bored.

Moving forward:
After graduation, I would like to gain more experiences in multimedia reporting in the United Stated through internships or full-time jobs. After that, I want to bring back my journalistic skills and insights of the American media to China, and help innovate the media market there either by covering news or by founding my own media startup.

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